"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: ...

Are you a print subscriber? Activate your account. 37 min 43 sec ago By Parker Herren - 1 hour 54 min ago By Ad Age and Creativity Staff - 3 hours 54 min ago By Will Johnson - 4 hours 24 min ago By ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Looking back at Windows 8 and Surface promos shows how creative Microsoft once was with promotions and why it may need a Windows 11.1 update.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, carousel videos and collection collages are discussed.

By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

With the 2025 Cannes Lions International Festival of Creativity rapidly approaching, industry leaders, creatives and innovators are gearing up for a week of groundbreaking insights and unparalleled ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...