AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows. Sales and marketing roles rank among the most impacted by AI.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...