Marketing automation software gives marketing teams the tools to segment their content and reports. These tools create segments based on characteristics or behaviors.

Marketing expert Clare Price shares her recommendations for which marketing functions should be automated, and where to find the best tools for the job.

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

The Best Marketing Automation Software for 2024 Marketing automation platforms are powerful tools that help you segment your audience, trigger actions based on their behavior, and measure your ...

Marketing automation platforms are a class of software that equips marketers with the tools they need to identify, segment, and market to their prospects and customers.

Conclusion The integration of software development into digital marketing tactics is critical for businesses looking to stay competitive in an increasingly digital landscape. Through automation, ...

In our review of the best business automation software, we analyzed the top-rated tools to help you find the best automation solution for your organization.

The advancements in technology, more seemingly in the field of AI, have encouraged businesses even more to increase their adoption of marketing automation tools and software.

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

Automation certainly has a place in marketing, but the relentless pursuit of deploying these powerful tools without consideration can be ineffective and reflect poorly on the brand.