A new Roger Federer commercial was recently released by Rolex, one of the world's biggest luxury watch brands. Federer was featured in a video montage to promote the "Rolex Explorer II" watch, but the ...

Why make a new ad when old movies can make one for you? One of the first in recent memory to use movie- and TV-clip compilations for advertising benefit was Apple, with the first-ever iPhone ad, ...

Are you a print subscriber? Activate your account. By Tim Nudd - 39 min 46 sec ago By Ad Age Staff - 40 min 45 sec ago By Ad Age Staff - 58 min 14 sec ago By E.J. Schultz - 1 hour 43 min ago By ...

Don't miss out on the headlines from Tennis. Followed categories will be added to My News. Considering Tsonga has already been knocked out of this year's tournament by Roger Federer, it's a remarkable ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...

Which Rolex watches will be eligible for the program? Only Rolex watches purchased from ADs and more than three years old will be eligible for the pre-owned program, in an effort to curtail newer ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...