Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Can you tell us about yourself and your channel? Hi, I’m Kooleen and I’m a Filipino digital artist who does drawing tutorials. I started with long-form videos, then tried my hand at YouTube Shorts and ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the epicenter of culture. Our ...

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Over the past few years, we have enhanced YouTube Music to deliver a comprehensive listening experience, and have also added features to make Google Play Music users feel right at home. Starting today ...

We are constantly amazed by how they take every new feature, technology or trend and turn it into something we could never have imagined. And today at Made On YouTube ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

With a global community of two billion people on YouTube, we’re always looking for ways to make it easier to watch and interact with your favorite videos. Check out some of our favorite tips and ...

As we close out another year of discovering new music and rewinding classic hits, we’re back to celebrate the sounds that soundtracked your entire year. Ready to share your favorite artists and songs ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...