In 2025, the campaigns that still prize message discipline over emotional truth are losing the trust battle before their ads ...

For much of the political world, 2025 was a year of transition. Here's what those changes mean for campaigns in 2026.

Campaigns are turning to creators and influencers to reach increasingly fragmented audiences as more Americans turn to social ...

Mamdani’s campaign for New York City mayor built out an expansive creator program that relied, in part, on an Instagram ...

The fight for voters’ attention no longer happens through cable boxes. It happens on streaming platforms, mobile devices and ...

Campaigns, firms and committees should prioritize diversity in their hiring practices and reimagine how we define “experience ...

A new paper underscores the emerging threat AI poses to a pillar of modern data collection and public opinion research.

Progressive campaigns and Democratic organizations are now operating in an era defined by a paradox of choice. New solutions ...

Mellman played a leading role in the campaigns of 30 U.S. senators, a dozen governors and more than three dozen members of ...