Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital PLC, says how the Gulf’s startup ecosystem, AI adoption, and ...

Dubai Electricity and Water Authority (DEWA) has been named the strategic sustainability partner for the 2026 Arab Media Summit, organizers said on Thursday, ...

Freelancers and contract specialists are taking up a growing share of marketing work at Fortune 500 companies, as chief marketing officers seek more flexible ...

Assembly has named Ravi Rao as Chief Executive Officer for the Middle East and North Africa (MENA), reinforcing its leadership structure as the agency ...

For centuries, influence in the GCC has been shaped inside the Majlis: a trusted circle where information is filtered, debated, and validated before it spreads.

With audiences distracted, trust on the line, and AI reshaping everything, communications are transforming before our eyes. In this discussion, Ziad Hasbani, ...

Hajjar, Program Director at iHeartMedia’s Arabic division, iHeartArabi, says the company is building an Arabic-language audio ...

Ramadan in Egypt is more than a television season — it is a cultural ritual. Every year, anticipation builds weeks before the ...

AI-driven optimisation, closed-loop measurement and platform ecosystems are reshaping budgets worldwide, sending global advertising beyond the $1 trillion ...

Backslash’s annual 2026 Edges report identified six global cultural shifts that it said would shape how brands engage with consumers in the coming years. The ...

Digital marketing agency Chain Reaction has appointed Mohamad Itani as chief operating officer as it seeks to expand its data-driven and integrated marketing ...

FP7 McCANN has promoted Cynthia Sarkis to Regional Head of Creative Hub for the MENAT region, expanding her responsibilities to oversee the agency’s creative ...