While the digital world promises convenience, it's systematically erasing the craftsmanship that built human civilisation. And nowhere is this more evident than in printing. Let me ask you something… ...

“Staying updated” is for amateurs. The only reason to watch branding trends is to find a competitive weapon. This isn't a list of fads; it's a strategic briefing on the nine major consumer behaviour ...

We’re surrounded by brands every day. But have you ever stopped to think about how branding works? Follow the Inkbot Design blog to learn more. We’re surrounded by brands every day. But have you ever ...

Stop waiting for a "Eureka!" moment. Creative thinking isn't a magical gift; it's a disciplined process for solving hard business problems. This honest guide shows you how to build a system for ...

First impressions stick, so what consumers perceive in those initial brand interactions can shape opinions. A misunderstanding is difficult to undo. Your brand's first impression isn't a first date; ...

Discover a step-by-step guide to creating brand identity from scratch. Learn key elements, strategies, and tips for a strong brand presence. Most businesses die nameless and forgotten. Why? Because ...

Are you finding it difficult to establish yourself in today's competitive world? Do you desire to differentiate yourself and become a successful brand? Look no further, as this article will guide you ...

Most business owners treat typography as an afterthought. You spend weeks agonising over the logo mark or the copy, then slap it into a generic typeface and wonder why the final result looks “off.

A successful logo is a powerful tool for any brand. It serves as a visual representation and a cornerstone of its identity. This critical element helps create brand recognition, distinguishing a brand ...

Hey there, fellow designers and branding enthusiasts! Today, we're diving deep into the world of logo design and, more specifically, the clichés that can bog down even the most promising logos. You ...

Logotype vs Logomark: Which is Right for Your Brand? You're about to launch your business, and someone asks if you want a logotype or logomark. Your heart sinks. You've spent countless hours ...

What's in a name? A lot, actually. The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. But choosing that perfect moniker is ...