Microsoft says the Microsoft 365 outage may have reduced Outlook ad requests and advertiser spend, despite its platform ...

Google Ads' Data Strength Uplift metric shows advertisers how much additional conversion activity their first-party data ...

Google Ads Editor 2.14 adds AI Max defaults, expanded retention controls, Demand Gen optimizations and background downloads.

The other week, Google announced the expansion of ads on AI Mode and also a new ad format called multiturn ads that would be ...

Move beyond CPC adjustments and growth targets. Build your Google Ads budget around market opportunity and realistic ...

Google Ads highlights audience reach controls, allowing advertisers to restrict targeting while warning that could reduce ...

In Google Search. Google AI Mode in Google Search now also supports the use of Gemini 4 Carbon for some paid subscribers.

A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure ...

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

Build trust with readers and clients by disclosing how you use AI, what you verify, and who takes responsibility for the ...

These visual ads show when you ask ChatGPT to create an image and they disappear after the image has been created.

ChatGPT Ads introduces Target CPA and CPC bidding, more precise geographic targeting and flexible product filters, with some ...