Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't ...

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider?

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

AdMonsters is officially joining AdExchanger, unifying content under one site on AdExchanger’s domain to further connect our ...

Netflix, Amazon Prime, Apple, et al. spend tens of millions to snag names like John Cena, Mark Wahlberg, Reese Witherspoon, ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...