Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
His eccentric ‘travel genius’ persona leads Cleartrip’s witty campaign, tackling myths and highlights the OTA’s SuperCoins ...
As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience ...
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...
Nandy, the multihyphenate personality who wore the hats of journalist, poet, parliamentarian, and film producer, passed away ...
WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...
With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact campaigns in 2025, says Mashrise's co-founder.
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