Streamer iJustine will take on a series of challenges voted on by viewers as she explores a digital Carnival Celebration ship. Carnival is turning to Twitch to give consumers a unique look at what a ...
A pair of new ad products unveiled around the gathering are meant to shore up the livestreaming service’s ability to meet ...
The WPP agency launched Echo in collaboration with Creative Artists Agency to meet marketers’ content needs while preserving ...
The Campbell Company sauce brand reimagines the concept of a limited-time offer by keying in on how many meals people have ...
Before the Toast” shows off the brand’s line of sparkling juices and is part of a larger social-forward campaign which ...
Saint Nick takes revenge on a dad who sneaks a bite of his Oreos in the brand’s first new seasonal work in five years.
The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.
The beverage brand is also increasing its marketing efforts around the football season for efforts that build on its “Food ...
The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring ...
As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...
The company offered insight into its marketing model after announcing plans to reorganize around a “global strategy, local execution” principle.
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