One agency's data on 14 B2B advertisers finds the same non-brand Google Ads keywords cost more per click, even after ...

YouTube expanded its Studio video clips tool to Shorts, letting creators turn segments of long-form videos, like podcast episodes, into vertical Shorts.

Google made Gemini 4 Hydrogen the default model in AI Mode for all users and uses it for the hardest AI Overview questions, ...

An airline's updated terms let search engines index public pages but require written permission for AI agents and bar AI ...

Two companies' AI agents made most of the requests observed in one month, and most went to product and search pages rather ...

Google Ads introduces an Invalid Traffic Overview Card showing estimated savings, post-billing credits, and campaign-level ...

Google's latest core update is rolling out worldwide in all languages. The company calls it a regular update, and rankings ...

ChatGPT Ads is replacing two manual bid caps with average cost targets. Here's what changes for new campaigns, existing ...

Jon Miller joins Heather Campbell to discuss AI marketing automation, gaps in legacy marketing platforms, and what to review ...

Protect PPC budgets as Google's AI Mode shifts queries up-funnel, with four account changes to test new inventory and prove ...

Updated business and ad terms won't take effect as scheduled. The ad terms still in force let the company crawl advertisers' ...

A core update rolls out, AI search gets a new default model, ChatGPT shares mention and click counts, and sites plan for less search traffic.