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The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...
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Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...
Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...
Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...
Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...
Media literacy is taught in schools and social media literacy is an emerging area of academic study; now influencer literacy is becoming a topic for debate; as ever, it’s about money, power – and ...
An analysis of content media share of global ad spend over the past decade. Media channels hosting professionally-produced content – ranging from audio and video (linear and connected TV), to cinema ...
The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...
Our expectation with this campaign is to encourage more fathers to spend additional time with their newborns, thereby sharing child-rearing responsibilities with women and reducing a series of ...
Telekom's "Tuning" campaign in Hungary aims to inspire positive change and encourage healthy habits through personalised recognition of amateur athletes participating in the Vivicittá running event.
Amazon's ad revenue surged 19% year on year to $14.3bn, driven by AI tools like Rufus and Amelia, as well as Prime Big Deal Days. Walmart's Q3 earnings revealed e-commerce growth of 22% and a 26% rise ...
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