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Tim Cook, CEO and Vision Pro

Reuters on MSN · 7h

CEO Tim Cook says Apple ready to open its wallet to catch up in AI

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment,

Business Today on MSN · 17d

'Apple needs a product focused CEO': Report says Tim Cook no longer right for Apple's AI era

While they acknowledge Tim Cook’s successful tenure as CEO, the analysts argue that Apple now requires a product-focused leader to avoid falling behind in a rapidly evolving tech landscape. In a note to clients,

MacRumors · 16h

Here's What Tim Cook Thinks About Apple's Vision Pro After Low Sales

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched nearly 18 months ago.

11h

All hands on deck: Tim Cook, Craig Federighi address Apple employees on AI, Siri

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing ...

8h

Tim Cook holds company-wide meeting to address Apple’s AI woes

Just one day after fielding questions about Apple’s lag in AI, Tim Cook held what Bloomberg described as an ‘hourlong pep talk’.

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