Three years after launch, Netflix's advertising business started making a little noise in 2025. But with Warner Bros. and HBO ...

Broadcasters have moved data from the back end of advertising campaigns to the front. The information, once used primarily to explain performance after a campaign concluded, now determines which ads ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Ten to 20 percent of pharmaceutical companies are shifting their advertising focus away from digital media and instead directing it toward the point-of-care, according to a recent analysis conducted ...

Tenjin has partnered with ObtainAds to release a new two-part report playing to each company’s strengths; the first part examines mobile gaming data from 2022 and 2023 via Tenjin’s analysis, while ...

Analysis of data helps businesses identify which ads, content, or social media channels are producing very little return on investment (ROI). Competitor analysis tools show which channels competitors ...

Advertising and marketing professionals have adopted artificial intelligence technology for a variety of work tasks, including the faster and less expensive analysis of campaign effectiveness. However ...

Forty-four percent of faces detected in over a million ads have feminine gender expression, compared to 56% masculine—demonstrating a missed opportunity given that women account for 85% of household ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Comcast jettisoning most of its cable networks will likely accelerate the migration of ad dollars to streaming There is very little upside for advertising on cable networks separated from the ...