Victorinox created the iconic Swiss Army knife. However, it makes a lot of other useful stuff to aid in various parts of your ...

Buc-ee's is suing another small business in Missouri over logo and brand name similarities. Barc-ee's is the latest in a ...

The White House, through an outside event production company called Harbinger, is soliciting corporate sponsors for this year ...

Texas-based company Buc-ee’s has filed a trademark infringement lawsuit against an Ozarks business, Barc-ee’s.

Though Expo West is a popular launch platform for new products, the show also serves as a sneak peek of companies’ rebrands and packaging refreshes for existing products and formats.

Brand guidelines—the set of rules for how a business presents itself to the public—help businesses define and maintain a consistent brand identity. These guidelines define everything from logos, ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can significantly shape this journey is effective brand development. Establishing a ...