Big data refers to large, diverse sets of information from multiple sources that can provide strategic information for companies.

While many already know how this technology is transforming people's lives and providing more customized experiences, many may not know how this benefits businesses. If you are like many others and ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

In his role as Senior Business Development Strategist and Senior Public Safety Strategist at CDW•G, Matt Parnofiello manages technology integration projects with public safety agencies from concept to ...

Extracting and analyzing relevant medical information from large-scale databases such as biobanks poses considerable challenges. To exploit such "big data," attempts have focused on large sampling ...

“Data” is the watchword of the progressive gov tech professional today. If we can put a number to a problem — quantify it, catalog it, assault it with an avalanche of analytics — all will be well.

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Data modeling refers to the architecture that allows data analysis to use data in decision-making processes. A combined approach is needed to maximize data insights. While the terms data analysis and ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...