Coca-Cola is expanding its beverage lineup with Simply Pop, a new prebiotic soda aimed at health-conscious consumers. The drink, which boasts "real fruit juice" and fiber, follows the success of brands like Olipop and Poppi.

Coca-Cola’s prebiotic soda will launch this month under the Simply brand: turbocharging the fast-growing gut health soda category.

Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi. Starting in late February, consumers on the West Coast and in the Southeast will be able to try Coke’s iteration of the trendy drink.