When it comes to boosting your endurance and performance during intense physical activity energy gels have become a staple for athletes especially those engaged in endurance sports like running cyclin ...

Electrolytes support hydration, performance, and recovery—but there are so many electrolyte supplements on the market, how do ...

Having run trails and ultras for two decades, I sense that runners are overthinking and overcomplicating the relatively ...

Still, the up-close and personal style of the so-called "bonk build" can easily allow players to complete a run quickly, as all it takes are things such as: Focusing on boons that increase damage ...

Wilson was left a little hamstrung by his bizarre injury - but battled through the pain barrier to winCredit: Getty The Englishman beat Luca Brecel in a gripping quarter-final encounter, winning ...

AB InBev is making a play in the US energy-drinks category through a tie-up with sports-nutrition and supplements group 1st ...

Phorm Energy, a collaboration with sports nutrition and supplements company 1st Phorm, is expected to debut this summer.

Thomas John Bonk, 70, passed away peacefully on Thursday, January 9, 2025, at his home in Townsend, DE. Tom was born and raised in the Cleveland Heights neighborhood of Wilmington, DE, alongside ...

Anheuser-Busch and 1st Phorm, a sports nutrition and supplements company, are partnering to launch innovations in the growing ...

Busch, 1st Phorm collaboration is set to be released this summer. The collaboration will include Dana White, president and ...

The partners’ first energy product is set to be released this summer. It will be distributed by Anheuser-Busch’s network of ...

The company also named Eric Gorli as president of its $9 billion U.S. refreshment beverage operation, which includes soft drinks, tea and water.