To spice things up a bit for a late season contest, we decided to shake up our format with a live recap, so check back often ...

Private equity mogul William Chisholm agreed to buy the Boston Celtics on Thursday in a deal that values the NBA's reigning ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

The Oklahoma City Thunder picked up a road win against the Boston Celtics 118-112 ... Plastering the opponent's logo all over the home team's city is a great way to stir up new beef and drive ...

After the Oklahoma City Thunder's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD Garden with an evil laugh. Not only did he drop an efficient 34 points ...

Incredible logo three from ... pushing the Celtics’ lead to seven as the Heat wobbled dangerously. “The best clutch 3-point shooter in the NBA,” NBC Sports Boston’s Drew Carter exclaimed ...