How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

Engaged Session tracks on-site engagement beyond the click, giving brands deeper insight into post-ad user behavior.

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

As part of the changes, TikTok's head of Operations and Trust & Safety Adam Presser will become the general manager of TikTok ...

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

By partnering with Westfield Malls and Rockbot, the social media firm is on a mission to show up on more screens.

However, TikTok recommends contacting the user directly to resolve brands’ complaints more quickly. Brands may also file a Trademark Infringement Report with TikTok when necessary.

TikTok said its users were “redefining representation by embracing diverse, authentic perspectives and celebrating niche viewpoints” and building a more inclusive and empathetic global community. This ...

TikTok users are at the forefront of this shift, with 69% stating they would rather gift experiences than material goods. 6 For travel brands, this trend represents a golden opportunity to connect ...

Many travel brands also have their headquarters and offices in the U.S., and employees based there would not be able to access their TikTok accounts if a ban was in place. What’s the Background?

It’s difficult to discern which side is factually correct, considering the lack of sources on TikTok and the conflicting news coverage. Even so, this real vs. dupe debate doesn’t seem to be ...