Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

This basic principle – designing clothes in a way that allows luxury brands to create artificial scarcity, enfo ...

The California-based surf company Lost contends co-founder Matt Biolos, an acclaimed board shaper, has used the “Mayhem” mark ...

Luxury fashion is all about exclusivity, craftsmanship, and making a statement, and there are some fashion brands that the ...

As the world wakes up to the nonexistence of this fictional luxury brand customer who belongs to the top 1%, these companies ...

We’ve written before at HuffPost UK about why jeans have that mini-pocket at the front (and no, despite what you might have heard in your teenhood, it’s not actually designed for condoms).

Gunia wasn’t supposed to be a brand about Ukraine,” says co-founder Maria Gavryliuk in the company’s downtown Kyiv office as ...

The Stella earrings have been spotted on model Vittoria Ceretti, while the Eliza earrings have been worn by content creators ...

In 2025, dupe culture has fully taken hold. Here’s what to know about the drivers for consumers — and how brands can deal ...

Louis Vuitton is expanding into beauty with the upcoming launch of a beauty brand led by Pat McGrath as Creative Director.

Another problem that Meghan has dealt with before is popping up again as some of the categories for her products were deemed ...