Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

HOUSTON --Lonzo Ball missed his seventh game with a right wrist injury on Saturday night, but there's no plan to shut him down for the rest of the season, Chicago Bulls coach Billy Donovan said.

HOUSTON (AP) — Jalen Green scored 28 points and the Houston Rockets extended their winning streak to six straight games with a 117-114 victory over the Chicago Bulls on Saturday night.

The Chicago Bulls are hosting the Brooklyn Nets on Thursday night. Chicago has currently won its last three games and will be looking to push their streak to four. This will be the third and final ...

The Bulls (third), Sharks (fourth) and Lions (eighth) will have a week’s break to strategise ahead of the final six rounds to figure out how they will stay amongst the Top 8 of the tournament.

Heavy with Italian tradition, Chicago is home to some of the country’s best red sauce restaurants. From timeless classics, such as spaghetti and meatballs and chicken Vesuvio, to contemporary ...

Bulls executive VP of basketball operations Arturas Karnisovas wants to bring a title back to Chicago, but does he understand how to do that? It doesn’t feel like he does. Michael Reaves/Getty ...

Selena Gomez is taking it back to her Disney princess days. The singer brought out a hot pink ballgown to celebrate her fiancé Benny Blanco, who turned 37 on Saturday. On Monday, Gomez’s friend ...

FREEBURG, Ill. – A long-standing mascot tradition in Freeburg, Illinois, could soon come to an end, as a new bill in the Illinois General Assembly would ban school mascots that reference ...

CHICAGO (WGN) — Heading into the NFL Scouting Combine two weeks ago, the Chicago Bears and General Manager Ryan Poles had nearly $80 million in cap space to work with as the team approached free ...

It’s Monday, March 10, and the Indiana Pacers (35-27) and Chicago Bulls (26-38) are all set to square off from United Center in Chicago. The Pacers are currently 15-17 on the road with a point ...

Selena Gomez gave Benny Blanco a touching birthday shout-out. The “Only Murders in the Building” star celebrated her fiancé with an Instagram slideshow Saturday, gushing that she is “not ...