Sports teams are turning to Hello Kitty tie-ins and other pop culture plays to draw new fans and bolster branding.

Josh Giddey, the Chicago Bulls' rising star, will soon be eligible for restricted free agency. So, what direction will the organization take with him? It is still unclear whether they would let ...

Bulls executive VP of basketball operations Arturas Karnisovas wants to bring a title back to Chicago, but does he understand how to do that? It doesn’t feel like he does. Michael Reaves/Getty ...

FREEBURG, Ill. – A long-standing mascot tradition in Freeburg, Illinois, could soon come to an end, as a new bill in the Illinois General Assembly would ban school mascots that reference ...

Chicago Bulls guard Josh Giddey, left, drives as Indiana Pacers forward Aaron Nesmith, right, guards during the second half of an NBA basketball game in Chicago, Monday, March 10, 2025.

CHICAGO (WGN) — Heading into the NFL Scouting Combine two weeks ago, the Chicago Bears and General Manager Ryan Poles had nearly $80 million in cap space to work with as the team approached free ...

The Chicago Bulls secured an impressive comeback win over the Miami Heat on Saturday, March 8. Billy Donovan’s team continues to find ways to stay afloat in the search for postseason basketball.

Chicago Bulls fans may have noticed something different at the United Center during Monday’s win over the Indiana Pacers. The team’s six NBA championship banners were missing from the rafters.

The Chicago Bulls secured an impressive 114-109 win over the Miami Heat on Saturday, March 8. During the game, Josh Giddey etched his name into the Bulls history books. Giddey ended the night with ...

Miami Heat center Bam Adebayo (13) looks on in the second half of his NBA game against the Chicago Bulls at Kaseya Center on March 8, 2025, in Miami. Photo by Matias J. Ocner mocner@miamiherald ...

MIAMI — Observations and other notes of interest from Saturday night’s 114-109 loss to the Chicago Bulls: – No, one night does not change an outlook on the season. – So this didn’t.

Josh Giddey scored 26 points and the Chicago Bulls rallied from a 17-point, first-half deficit to beat the Miami Heat 114-109 on Saturday night. Coby White finished with 21 points and Zach Collins ...