Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

After Ashton Hall's viral morning routine ... over-dramatization of the routine. Duolingo's video left netizens in stitches. While many appreciated the SMM campaign ideas, some were curious ...

In a marketing landscape where brands like to generate buzz by faking the deaths of its mascots (looking at you, Planter’s ...

Day prank sparked confusion online after an article falsely claimed Buffett had acquired Tesla for $1 trillion.

After Ashton Hall's viral morning routine ... many are making fun of the over-dramatization of the routine. Duolingo's video left netizens in stitches. While many appreciated the SMM campaign ideas, ...