Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's morning routine.

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the boundaries of conventional strategies. If done right, it could be exactly ...

Biddable Manager at Assembled Media The internet has always been a weird and comforting place where niche, online communities ...

A few opined that it could be a marketing strategy on Lipton's part, similar to Duolingo faking its green owl's death. "This has to be some marketing ploy like Duolingo faking the death of Duo.

MARKETING-INTERACTIVE ... that tend to go viral on TikTok are first and foremost brands that don’t take themselves too seriously, such as Ryanair and the fan-favourite Duolingo.

Shapiro describes its strategy (or lack thereof ... Think like a creator, not a corporation. Take a cue from Duolingo’s viral owl, which became an influencer in its own right – so much ...