Your LinkedIn posts could go viral tomorrow. Learn the 4 key steps to creating LinkedIn content that spreads naturally, grows ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

ADWEEK's inaugural Social Marketing Masters list honors the individuals, teams and campaigns cutting through the noise in the ...

Social media is often thought of as just a tool for brand awareness – but the truth is that it can also be a driver of real ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Parents are presenting their kids with an ethical dilemma in the viral TikTok "cookie challenge." The online challenge consists of the children getting two cookies while one of their parents gets ...

Directional investing, a strategy practiced by most private investors, requires the markets to move consistently in the desired direction. On the other hand, non-directional investing takes ...

The viral 'Prashant' trend, initiated by content creator Ayush, has captured social media, with brands like Swiggy and Britannia cleverly integrating it into their marketing. The trend involves a ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the ...

Oprah Winfrey, MSNBC, Petco, Ryan Reynolds, Cynthia Erivo, the Care Bears, the Lincoln Project, the Indiana Pacers, the National Gallery, Dropbox, Donald Duck, Dua Lipa and Duolingo are among the ...