5 Trending Makeup Products Loved by Influencers: A Complete Kit With Minimal Items Makeup routine doesn’t need to have ...

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

Last autumn’s UK launch of its newly acquired Rhode brand was pivotal to strong Q3 sales for Elf Beauty, the US cosmetics giant has reported. Net sales at Elf Beauty rose 38% to $489.5m (£360.5m) in ...

Tarang Amin said hearing customers demand products on TikTok Live informs ELF's development pipeline, while leaving him "a little traumatized." ...

This tutorial shows how to create a toasty warm toned makeup look with soft blended shades. Learn simple steps for achieving ...

e.l.f. Beauty, Inc. ( ELF) Consumer Analyst Group of New York Conference 2026 February 19, 2026 4:00 PM EST ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

In fact, the company's products aren't just cheaper than high-end makeup alternatives; they are even a little cheaper than most mass-market makeup products. It shouldn't be too surprising to find that ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her ...

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

Recruiting her mom and fellow blush lover for her latest r.e.m. beauty launch, Ariana Grande gives us a lesson in creating a unique blush-highlight combo.

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...