Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart ...

Performance marketing lives in a world of relentless optimization. Every element—landing page design, copy, imagery, calls-to-action, targeting parameters—i ...

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving ...

The company is touting its new AWS Elemental Inference, as a tool that will help broadcasters and streamers reach audiences ...