Ford's upcoming BEV architecture reveal could be a game-changer. But read why current F's electrification efforts have yet to ...

Inside out This marketing initiative wasn’t just about transforming the Ford Retail badge, in order to create one unified brand that customers can trust, the company remodelled its traditional ...

Marketing News & Strategy Ford joins Harley in scaling back DE&I policies amid backlash The automaker says it will no longer engage with the Human Rights Campaign’s Corporate Equality Index ...

Ford saw sales surge 16% to 220,959 in May compared with the year-ago period. Ford's employee pricing helped the sales volume as did consumers wanting to get ahead of future price hikes. Ford Motor Co ...

Ford rethinks EV strategy, is working on a smaller, cheaper EV platform Ford now says mass-adoption needs EVs that cost the same as combustion cars. Jonathan M. Gitlin – Feb 7, 2024 5:24 AM | 496 ...

Ford to shift electric vehicle strategy with lower-cost pickups and a commercial van Ford, which has long been talking about making profitable EVs, lost $2.46 billion on them in the first half of ...

Facing competition from automakers with lower costs, Ford Motor Co. is shifting its electric vehicle strategy and now will focus on making two new electric pickup trucks and a new commercial van. The ...

News Ford to shift electric vehicle strategy by building new lower-cost pickups and a commercial van Published: Aug. 21, 2024, 1:25 p.m.