“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Google has started to roll out topic filters for its search results on desktop. The new feature allows users to have a refined search and gather more related information about a query. Search is a big ...

Have you noticed Google’s new design for Search? Google rolled it out on desktop for English searches in the US last month, and it’s since started appearing internationally. Have you noticed Google’s ...

Google is now rolling out the related topics search filter feature on desktop search results. The related topics filter first launched on mobile search last December. Now Google is bringing it fully ...

Google posted a new blog post about an old ranking system it has not talked about before named "topic authority." Initially, everyone thought Google was announcing a new search ranking algorithm ...

Google Bard is making it easier for people to explore more topics within Google Search by using the “Google it” button. Now when you ask Bard for help, clicking on the “Google it” button will give you ...