And just about everything else. Honey badger, as the viral video tells us, don't care. "I eat it on anything," says Lees, 33. "I make a fried egg sandwich, and it gets Honey Badger BBQ Sauce." ...

Then, in 2012, Papyrus-Recycled Greetings Inc., a division of American Greetings, started selling several honey badger greeting cards, including one that said "Honey Badger and me just don't care.