LONDON--(BUSINESS WIRE)--The In-Store Promotions Market is poised to experience spend growth of more than USD 13 billion between 2020-2024 at a CAGR of over 4.13%. The report also provides the market ...

What do herding cats and executing in-store CPG promotions across hundreds of retail outlets have in common? Both activities are frustrating, time-consuming and—quite often—fall far short of success.

Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

Creating a recognizable name in produce is no easy feat, considering the limited number of recognizable brands in the market, but Dole did it and is tapping digital and in-store promotions to ...

The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving ...