One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Remember when Jaguar blew up the internet when it decided to rebrand? Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never ...

When you think of a successful car commercial, it probably involves an off-road SUV taking on rough terrain, or maybe an EV ...

First, it doesn’t actually feature a Volvo—or a car of any kind. Before anyone jumps to conclusions and assumes this is a rehash of what Jaguar recently did, hear this: the entire ad is a creation of ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Initial bafflement grew into a torrent of increasingly rage-filled responses. “Why has Jaguar torched its past?” “This isn’t an ad, it’s Jaguar’s funeral.” “Goodbye, Jaguar. From style icon to ...

One of Saturday’s popular early-morning street parties is Friends of the Jaguar, on a beach looking across the water at Rio de Janeiro’s Sugarloaf Mountain. Thousands of revelers are here, all decked ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Showcased in February at Mumbai's Galerie Isa, Santiago Giralda's art combines the natural world with the artifice of digital ...