One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

With a focus on OOH, digital engagement, and curated experiences, the managing director shares how JLR India is redefining ...

The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

The concept’s unusual design was complemented by a strange ad campaign that made it unclear whether Jaguar was announcing a new car or its entry into the world of haute couture fashion.

March 4 (UPI) -- Uber and Waymo on Tuesday announced residents of Austin can now order rides with self-driving cars.