Jaguar is a marque that will be forever remembered as one of the great sporting icons of endurance racing, and as we build up ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline giving it a much-needed modern upgrade. The signature 'M' s ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on Monday. New paint facilities will be created in Castle Bromwich in the UK, ...

Global Jaguar sales have been in freefall, with each car likely made and sold at a loss ... stating that instead of creating a unique visual identity, the logo leans toward a generic aesthetic, ...

The Jaguar car brand faced renewed backlash over its ... after the company released a modernist ad to debut its new logo and ethos on Tuesday. A new Oxford Economics report revealed American ...