One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

In yet another new example of an industry defying progress out of preference for “the old ways”, X Games riders and fans are going to be seeing a lot fewer electric motorcycles in the air this ...

As Rad Power Bikes continues refining its retail strategy, the company is hoping that Lentzsch’s experience in brand evolution, strategic growth, and customer experience will position her to ...

But now, the traditional fuel-powered vehicles, the iconic leaping jaguar logo, and the pricing strategies that enabled it to compete with brands like Merceded-Benz and BMW are a thing of the past.

Arizona’s longest-standing sworn peace officer is 77-year-old Henry Cusson, who joined the Phoenix Police Department in 1970. It's believed to be the first example in the U.S. of a state court ...

Explore the fascinating evolution of logos from 10 famous brands, revealing their logo design changes and the stories behind them over the years. The world's most valuable companies understand that a ...

The director Catherine Gund fuses work from multiple artists with archival footage and interviews to craft an exploration of Black resilience. By Alissa Wilkinson In this coming-of-age drama from ...

Sime Motors has announced a strategic partnership with CompAsia, Southeast Asia’s leading provider of device circularity solutions, to address the growing issue of electronic waste (e-waste). Pa ...

Discover 7 key signs that indicate it’s time to refresh or change your company logo design for better branding and business growth this year.