Bentley has updated its emblem for just the fifth time since its founding in 1919, and without breaking hard from 106 years of branding tradition, it still manages to be the most radical redesign in ...

Range Rover has introduced a new visual motif and a redrawn wordmark as part of Jaguar Land Rover’s strategy to build a ...

Successful rebranding is not necessarily a revolution or merely a cosmetic operation. It is a transformation that is executed with precision – sometimes discreet, sometimes radical – but always driven ...

The British luxury car maker has unveiled its hulking EXP 15 - a car it has dubbed a 'design vision concept' that lays the foundations for Bentley's 'reimagined future' as an EV brand.

During its 75-year existence, Dunkin' has featured a variety of logos. Here is every logo the fast food restaurant chain has ...

Did Jaguar ‘go woke and go broke’? No, it’s more complicated than that The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic leaping jaguar logo was dropped in favour of a minimalist nameplate ...

Jaguar has insisted its ' woke ' rebrand - heavily slated by some fans - is not to blame for the British motoring icon's plummeting sales. Sales of the luxury car manufacturer appear to have nose ...

In this unofficial, hypothetical design project, the upcoming Jaguar EV sedan retains the profile of the Type 00 with a vertical front fascia, long hood, and recessed cockpit, plus a sloping rear end.

The Land Rover Range Rover Evoque's Jaguar-branded twin has been hit with a safety recall for improperly folded passenger airbags ...

There’s been no sales “backlash” against the dramatic new electric pink thing with the odd “jaGuar” logo because you can’t order something that doesn’t exist yet. It’s a concept car.

For generations, tattoos have served as both a rite of passage and a record of service for members of the military.