The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Despite criticism, the vehicle made a striking debut at Paris Fashion Week, reinforcing Jaguar's shift toward luxury electric vehicles.

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...

In this article, Ekta Banodkar of ABND talks about the rise of minimalist branding, exploring why iconic logos are being simplified, how brands are adapting to cut through digital noise, and the fine ...

Meanwhile, the new logo of the JioHotstar has sparked some reactions on the internet. One user called it “the biggest ...

Debuting a new app icon, Capital One's controversial new logo tweak didn't go unnoticed ... Pixar/Paramount As we saw with the recent controversial Jaguar rebrand, branding evolutions big or ...

This story was originally published in the Spring 2025 issue of Esquire. When Jaguar launched its famous E-Type to the world at the Geneva Motor Show in March 1961, the team had a problem: there ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...