Youth employment programmes such as KFC's can equip young people with vital skills, but more government support is needed.

Yum! Brands, Inc. (NYSE: YUM), in collaboration with its internal strategy agency Collider Lab, today released its first-ever ...

The parent of Taco Bell, KFC and Pizza Hut joins dozens of forecasters to predict what consumers will be eating and drinking ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

This week’s ads brought a lively mix of humour, emotion and everyday stories, with brands across food, fashion, payments and ...

The pickle trend may have reached its apex with McDonald's launch of its Grinch meal, which features a dill-flavored ...

Mondays are hard, but none are worse than the day after the Super Bowl. For its third consecutive Big Game campaign, Coors ...

This omnichannel campaign allows audiences to see themselves in the visceral behaviour that comes with enjoying KFC chicken – ...

Ask any marketer and they’ll tell you that no generation is more coveted than Gen-Z—a group that’s become actual cultural architects. What they say, wear, and create on the internet shapes how ...

Six in ten employers admit they've fired at least one Gen Z worker within a month of hiring them. Every few decades, a new generation walks into work and gets blamed for breaking it—ambitious Boomers, ...

The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals. A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, ...

An airport lounge for broke Gen Z travelers. A stress-reducing romp in a Nike bounce house. Smarter wish lists. Urban Outfitters is betting that new experiential marketing events will remind young ...