The 2024 volleyball Final Four at KFC Yum! Center provided Louisville with an estimated economic impact of $12.7 million ...

The sport's NCAA championship returned to Louisville in December — 12 years after it first hosted the event — and left a grand financial mark. Volleyball Final Four at KFC Yum! Center provided ...

But it's the KFC Yum! Center's 22,090-seat capacity that makes it optimal for hosting high-profile events. Louisville volleyball ended its 2024 campaign as national runner-up to Penn State.

It's tied with the 2023 NCAA men's basketball regional for the highest economic impact of any NCAA championship event the city has hosted, Howard said. Volleyball Final Four at KFC Yum!