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Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

Spring is here, and with it comes some great new discounts in Amazon's Lego sale! Sure, flowers are beautiful, but they also ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...

As the Jurassic World franchise heads into a new era with Jurassic World: Rebirth, so too does LEGO’s Jurassic World theme ...

With Jaws turning 50 this June, Universal Pictures is launching a year-long celebration that includes new merchandise, a ...

Get this posable and playable 599-piece model perfect for Star Wars fans ages 9 and up from Amazon while it's 28% off.

Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.

LEGO is ready to take a bite out of your dinosaur collection as they debut brand new Jurassic World Rebirth set ...

"Dinosaur adventures await kids and fans aged 8 and up in this LEGO® Jurassic World Spinosaurus & Quetzalcoatlus Air Mission (76976) interactive building toy set. The movie-inspired dinosaur gift ...