The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

East Carolina Athletics has been a member of the AAC since 2014, after leaving Conference USA. Since it’s inception, AAC has ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

The Big Ten could have changed its name when Penn State joined in 1993. Instead, the conference retained its brand through expansion.

It is the policy of the Purdue University that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, ...

The apparel company that makes the jersey puts its logo on college uniforms. The uniforms also feature conference logos and school branding, but, thus far, no sponsorship logos.

The RIT Wind Ensemble has been selected to perform at the College Band Director’s National Association Eastern Conference in March 2026 in Amherst, Mass. The selection was the result of judging of ...

The Mountain West Conference has paused expansion amid legal battles, media rights talks, and fallout from five teams leaving for the Pac-12 in 2026.