Olde English 800, often nicknamed “OE,” is arguably the most recognizable name in the malt liquor game. Introduced in the 1960s, this brand became widely known for its strong ABV (typically around 7.5 ...

It's a malt-beverage version called simply Fireball Cinnamon. Introduced last summer, it's now available in 170,000 stores that cannot sell spirits, according to the company.