This adaptability is crucial, as seen in the shift from the original rainbow-coloured logo to a more straightforward, monochrome design, reflecting the company's focus on elegant, innovative solutions ...

Discover the evolution of the Verizon logo design, from its Bell System origins to the sleek, modern swoosh. See how the identity has transformed. You're casually scrolling through your phone, barely ...

Ian Randall is Newsweek's Deputy Science Editor, based in Royston, U.K. His focus is reporting on science and health. He has covered archeology, geology, and physics extensively. Ian joined ...

Omicron looked like it had achieved four or five years’ worth of expected evolution in just months, Jesse Bloom, who studies viral evolution at the Fred Hutchinson Cancer Center, told me at the ...

Forbes contributors publish independent expert analyses and insights. I write about the world of biology.