Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Discover how QSR leaders are evolving loyalty programs from discount-driven points to high-frequency, status-driven ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But in an era when consumers—especially younger ones—prioritize experiences ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Market opportunities in Africa's loyalty sector include integrating loyalty into mobile money and everyday payments due to ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...