With such fundamental changes as EPR, brands must reconsider how to present their products, says Mark Dodds, chair of the CIM ...

Once you get your company off the ground and running, however, it’s time to grow, which means scaling and letting go of micro ...

Women travel from tribal communities across Arizona and the Southwest carrying business plans, lived experience and ambition.

By a voice vote that was nearly unanimous, the Finance Committee agreed to raise the tax on hotel rooms within a so-called Tourism Improvement District to 19%.

From Diageo’s new CEO suggesting it needs to reach “all consumers” to the story behind Procell’s turnaround, it’s been a busy week.

Handled well, resistance leads to better design, stronger narratives, and smarter strategy. It shows you where your message lands and where it gets lost. It builds trust. People are more likely to ...

Rajan Mohan blends brand, digital and AI to simplify patient journeys and personalize care at Ascension Health, one of the nation’s largest faith based health systems.

AI is reshaping, and in some cases, replacing entry-level work. Without junior roles, who will become the next generation of ...

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.

The student-town collaboration follows a local trend that started when Van Buren partnered with Philadelphia’s Drexel ...