How AI Is Helping Marketers Understand Human Buyer Psychology

Emerging practitioners are using AI not to replace human understanding, but to deepen it. They are developing new tools to ...
BBC

MOT tester and mechanic issued 223 'ghost' MOTs

An MOT tester and a mechanic who issued 223 MOT certificates for vehicles that were never tested have been handed suspended sentences. Mechanic Jamie Lee and Owain Shaw, an MOT tester, set up the ...
Racing.com

Vale Think About It

Dual Group 1 winner and The Everest champion Think About It passed away on Tuesday after complications stemming from colic surgery, Proven Thoroughbreds announced. Bred by Lightning Thoroughbreds, he ...
This is Money

Electric vehicles have some of the worst first-time MOT pass rates of any cars - here's the main reason why

Data provided by the Driver and Vehicle Standards Agency (DVSA) - the government body responsible for overseeing MOTs - shows that five of the 10 motors with the worst first pass rates are EVs. All ...
The Motley Fool

1 No-Brainer Vanguard ETF to Buy if You Think U.S. Stocks Are Overvalued

U.S. stocks are trading at some of their highest P/E ratios of the past 100 years. With a market rotation already underway, investors may want to consider diversifying into more undervalued areas of ...
Forbes

What Is Customer Service? Definition And Best Practices

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...
Hosted on MSN

EVs among the cars with the worst first-time MOT pass rates - here's why

Data provided by the Driver and Vehicle Standards Agency (DVSA) - the government body responsible for overseeing MOTs - shows that five of the 10 motors with the worst first pass rates are EVs. All ...
Investopedia

Retiring Early With $1.5 Million Can Work—But Here's When It Might Fail You

Isabel O’Brien is an experienced business journalist who specializes in private equity, infrastructure, and financial misconduct. alvaro gonzalez / Getty Images While many Americans consider $1.5 ...
Investopedia

Retiring With $1 Million Remains Uncommon —How Many People Reach That Milestone

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, economics, and public policy. Peter began covering markets at Multex (Reuters) and has ...
Marketing

How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

Earlier this year (2025), OpenAI's GPT-4.5 achieved a groundbreaking feat: In controlled Turing Test scenarios, it was mistaken for a human 73% of the time when adopting a carefully crafted persona.

Stop saying ‘I think’—to sound confident and influence people, use this ‘subtle but powerful’ swap

We've all done it. You're in a meeting, on a date or even texting a friend, and two words slip into the conversation: "I ...