What can startup founders learn from Save the Cat! by Blake Snyder? This article explores four storytelling structure principles and how they apply to startup storytelling.

Forbes contributors publish independent expert analyses and insights. Rhea Wessel is the founder of The Institute for Thought Leadership. A quiet shift is underway in the world of thought-leadership ...

Creating a captivating story involves a delicate balance of creativity and technique. Antonya Nelson’s nine-step guide offers a structured approach to storytelling, allowing writers to craft ...

Let’s be honest — story, plot, and premise sound like words that mean the same thing. Most of us, even as writers or film lovers, use them interchangeably. But they are not the same. In fact, they are ...